Powerful Powerpoint: Create Your Own Television Style Commercial
By Mark Walters
A powerful advertising tool: Less than $1000.00, Made in 1 day, Office/Retail/Event/Trade Show
Includes a Sample Commercial
When we think of PowerPoint we think of business meetings where a boring succession of facts are presented in a mind numbing succession.
PowerPoint Presentations deliver sales messages in retail stores, doctor’s offices, business offices, fund raising events, anywhere people wait.
PowerPoint now allows audio messages.
PowerPoint can be set up in movie format.
Customers are pre conditioned to watch commercials
The message is passively reinforced while the customer shops
The PowerPoint Presentation can be mobile
The commercial can be changed without breaking your budget
The cost is low
A television
A cheap computer tower
Cables
PowerPoint
Power
A commercial playing on a television screen is far more effective than having a clerk ‘intrude’ into the customer’s privacy to ask ‘May I help you?’
How to Create a Commercial
1. Start with a Bang!
Don’t start by telling the people things they already know. Don’t introduce yourself.
Do catch the audience’s attention with
a random idea
suggest a benefits
2. Tell a story
Television commercials are written in story format, because stories keep people’s attention.
Write the story first, then work the commercial into it
People remember messages given in sequence.
It is easy to incorporate the rule of three
3. Use Suspense not Mystery
Introduce characters
Make them people the audience will care about
Introduce a problem,
This should be something pulled from the daily headlines
Introduce a solution.
Do not keep the solution a secret from the audience. Everyone but the main characters should be able to guess the solution.
4. They are not interested in YOUR solutions but THEIR WANTS
Focus on the client – not your company’s great reputation
Focus on the client – not how you excel over the competition
Focus on the client – not why they should stay at your store
Make them feel the pain of their problem – then offer a solution
Why did your clients chose you?
5. Risk Sales
If there is no risk to purchasing then there is no reason to say ‘I’ll think about it.’
Introduce the risks involved with not taking action
Use the commercial to remove the customer’s fear of change
6. Get Personal
Give testimonials
Ask for feedback
Build the Customer’s Expectations
This is the second stage of Risk Reduction
7. Wrap up with a Twist
Be inventive
Be amazing
8. Product
Know your product.
Your company may sell suits, but the product the customer is looking for might be
Image
Prestige
Economy
Success
Comfort
Status Symbol
____(a)____ is the customer’s reason for buying a ____(b)______. The commercial should focus on (b) not (a).
Nokia, Harley Davidson,
Elements of a Good Commercial
80% images 20% words
Repeat the message 3 times
Elements of a Good Commercial
Do not use the commercial to tell the customer facts that are in your brochure
‘We were established in 1996’
‘We served over 2500 happy customers.’
‘We offer personal attention and a money back guarantee.’
Do not use the commercial to preach
‘Did you know that most childhood illness can be eliminated by a change in diet?’
‘A routine engine tune up can reduce gas consumption.’
Do not use the commercial to ask for a sale
‘Ask our representative how we can save you money.’
‘Ask about our lay away plan’
‘Don’t wait until it is too late to . . .’
About the Author: Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at cashflowinstitute1.com/Articles.html
Source: isnare.com
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